About Us

Read more about who we are, what we stand for and the experience we have.

Who are we? 

Emperor Tropicals is an independently owned and dedicated aquatic retailer. We specialise in all things aquatic and because we are independent we can offer you a massive choice of products, which we believe are the best. We have been established since 1983 in Plymouth, run by fishkeepers for fishkeepers. 

What do we offer you? 

Lets start with Fish…

We quarantine and sell you only the best quality livestock sourced from around the world. Our livestock is monitored and maintained for health as a priority from within our own purpose built quarantine facility. We sell tropical, coldwater, pond and marine fish.

We pride ourselves on having some of the best choices of healthy aquatic plants within the UK and they are ordered fresh every week. In season we also have a vast selection of pond marginals plants and water lilies. 

There is a huge array of dry goods from all the leading manufacturers. We will only deal with manufacturers that we feel can help us offer you the best products which are of the highest quality. So you as a customer get the very best. We have a large selection of aquariums for sale from starter aquariums to custom-built options. We have had custom-built aquariums made for large ships, a zoo and regular homes; the only limits are your imagination. 

Why buy from us? 

Our shop philosophy is ‘keepers of fish supplying fishkeepers’ In the Emperor team we have more than 100 years of combined knowledge of fishkeeping, so there is always someone in store who can help and advise you. We not only work within the aquatic trade but we also enjoy fishkeeping. Every member of the Emperor Tropicals team keeps at least one fish  ‘type’, some as you can imagine more…We consider this to be a great advantage over other shops as we can help not only first time fishkeepers but also the more advanced hobbyist succeed. We have worked closely with our suppliers for many years so we can, not only offer our customer’s competitive prices but also excellent choice on an amazing range of products. We are always here to offer an excellent ‘back up’ service for when things are not going to plan.  

We realise as a customer there is a whole world of choice out there, but we hope that you choose us, to help and support you keep on fishkeeping. 

*Whisper Of The Pines by Serkan Çetinkol

Emperor Tropicals & Water Garden Centre place picture
4.7
Based on 571 reviews
Mike B. profile picture
Mike B.
4 weeks ago
Aquariums are kept very clean and they have a good selection of quality stock. Staff are always very helpful.
John H. profile picture
John H.
1 month ago
Very knowledgeable and friendly service good prices
Angela P. profile picture
Angela P.
1 month ago
Sophia was incredibly helpful, lots of excellent advice. My new fish are now happy in their tank. It’s basic at the moment but the most important thing was to get them into their new home. The details can wait.
John B. profile picture
John B.
2 months ago
Friendly and informed staff.
Ned C. profile picture
Ned C.
4 months ago
Amazing staff with lots of knowledge
Chayse profile picture
Chayse
5 months ago
Our three year old is obsessed with fish (and sharks), so we thought for a nice little day out for him, we would bring him here! The staff were absolutely lovely, especially one young guy there. I think his name began with a J. Edit to add: he was called Jayden. Even when our three year old was having a meltdown, staff continued to be empathetic and understanding. We left with a full fishtank set up! We’ll be back for the fish soon! 🥰 thank you! Edit to add, we’ve been in several times over the week now and mostly dealt with staff member Sophie. Very knowledgeable, very helpful, very kind and just an overall great person! Thank you! Be back again tomorrow… and the day after that.. 🤣 I’m sure every time we’ve been in, we’ve spent two hours here! Love the place and people who run it. 3/6 children have been with us so far. The other 3 will be the next two visits. Fish are all healthy, happy and alive! Plants are healthy and growing away too! Thanks again!
Sammy V profile picture
Sammy V
5 months ago
Lovely, knowledgeable, helpful people. They are real experts in their field and also down to earth and decent! I’m really glad I found this place 😍 It is 100% better coming to an honest independent family run business. The fish are healthier, the plants are too, and it’s like a tardis! It just goes on and on! 🐟 🌱 all 5⭐️